Closeup Ever Fresh Red Hot Gel is the toothpaste for you. Its unique Active Zinc Mouthwash not only cleans deep corners of your mouth of residual germs it also gives you upto 12 Hours Fresh Breath. It helps your teeth stay strong and healthy thanks to the fluoride in it and its microshine crystals help reduce the yellowing of your teeth. Upto 12 hours of lasting fresh breath is based on in-vivo study with regular use over 4 weeks. Kill the bacteria that cause bad breath with Closeup Ever Fresh Red Hot Gel toothpaste.