Colgate Strong Teeth is a family toothpaste that helps add natural calcium, a building block for teeth and strengthens teeth from within. Colgate Strong Teeth toothpaste also ensures germ protection, cleaner & whiter teeth, and fresher breath with regular use, as a part of directed oral care hygiene. For best results, one must brush twice a day with Colgate. Colgate is Indias No. 1 toothpaste (*based on market share data). Always 100% vegetarian, Colgate Toothpaste is also accepted by the Indian Dental Association.