With fresher breath, get the confidence to get up close for intense moments of closeness. Infused with antibacterial mouthwash formula to give you longer-lasting fresh breath. enjoy the refreshing burst of fresh flavor from Closeup Ever Fresh gel toothpaste! Closeup gel toothpaste helps kill the bacteria and helps prevents bad breath. Dental plaque germs. Brushing with closeup gel toothpaste is one simple step you can incorporate into your daily routine to help keep your mouth healthy, and it can have a positive effect on your oral health.